Gamestop: Xbox One will be priced less than the Xbox 360
Hard as it may be to believe, Gamestop executives believe that both the Microsoft Xbox One as well as the Sony PlayStation 4 will be priced less than their predecessors—and fewer people will buy them, too.
Gamestop executives told analysts that their “market model,” based on their own estimates as well as what they’ve been told by Microsoft and Sony, call for the next-generation systems to have a “lower opening price point than they did last cycle,” Robert Lloyd, the chief financial officer of Gamestop, told analysts on Thursday. The same model assumes that the adoption rate for both consoles will be between 80 to 85 percent of the past cycle, he said, and that the attach rate for software will be about 80 percent.
That means, Lloyd said, that the retailer expects 2013 sales will decline versus 2012, then pick up in 2013 as the new consoles launches gain traction, Lloyd said. In 2014, they will return to “very healthy growth,” he said.
Gamestop executives said they could not announce the specifics of the pricing for either console. But the original Xbox 360 launched at $399; the Sony PlayStation 3 20 GB and 60 GB launched at $499 and $599, respectively.
Unfortunately, that still leaves a lot of wiggle room. Microsoft originally priced the Kinect at $149.99. But so far, Microsoft has implied that the Xbox One and the new Kinect camera are inseparable, suggesting that the Xbox One could be priced at less than $549, if the price of the Xbox 360 and the Kinect are both factored in.
Game rentals are alive and well
Fortunately, concerns over whether users will be able to rent games from stores like Gamestop appear to be unfounded.
”I think what is important to note is that all 3 of the platforms that have launched, all 3 of the consoles that launched have now come back and they say, ‘I realize the value of the buy-sell-trade model,’ and they have built that into their new consoles moving forward,” Tony Bartel, Gamestop’s president, said. “So we anticipate that we are going to be able to leverage that like we leverage it on the consoles today to make not only those consoles, but the new games, the new deals, see all these other ancillary products that we sell, more affordable by running the buy-sell-trade model in the future.”
Gamestop said that they had 250,000 gamers sign up for the Xbox One “first-to-know” email list, and 1.2 million users sign up for the PlayStation 4 notification. However, executives also noted that prior-generation console sales continued to endure long after their successors were announced. PlayStation 2 software continued to outsell PlayStation 3 software for 2 years after the PS3 launch, execuitves said.
“In the same way, we expect the PS3 and 360 to continue to grow and that, plus the pre-owned business on the new consoles, will continue to drive pre-owned,” sales as a whole, Lloyd said. Gamestop said that pre-owned sales were down 7.5 percent, but outperformed the video game market as a whole, which was down by 19 percent.
Gamestop said that total global sales for the first quarter of 2013 were $1.87 billion compared to $2.00 billion in the prior year quarter, a decrease of 6.8%. GameStop’s net earnings for the first quarter were $54.6 million, down from $72.5 million from a year ago.