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Tuesday, July 2, 2013

Apple hires Yves Saint Laurent CEO Paul Deneve


It appears that Apple will soon be taking tips from a fashion insider.
The tech giant officially annouced that it hired Paul Deneve -- the former CEO of luxury fashion goods company Yves Saint Laurent -- to work on "special projects," according to Bloomberg.
"We're thrilled to welcome Paul Deneve to Apple," Apple told Bloomberg. "He'll be working on special projects as a vice president reporting directly to Tim Cook."
It's unclear what "special projects" entails. It could mean that Deneve might be working on Apple's design side or even on the company'srumored iWatch.Earlier Tuesday, AppleInsider reported on a tip it received that Deneve had been hired. The news source speculated that Deneve may be filling John Browett's shoes. Browett resigned from his position as Apple's retail chief last fall and the company has yet to hire his replacement. However, according to Bloomberg, Deneve won't be working on retail.
During an interview at the D11 conference in May, Cook said that he finds wearable computing "profoundly interesting", but that "you have to convince people it's so incredible you want to wear it." Cook pointed out that most young people don't wear watches, so it would be the company's job to make them appealing.
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