The Note 2 could appeal to students, to artists, to business professionals, and, yes, even to those who aren't invested in tablets, but would like a larger screen. I would definitely consider carrying a Note 2 as a personal phone.
Most of the women I spoke with had no trouble fitting the Note 2 into a bag or purse, but questioned the phone's usability and their ability to reach the corners of the screen one-handed. Of the men who tried out the phone, responses were 50/50. Some felt fine slipping the Note 2 into a front pants pocket, others didn't. Some enjoyed holding the larger phone once they got used to its size; others found it too expansive, even with their bigger hands.